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    It’s Personal

    “Those who say “it’s not personal, it’s just business” are lying. All business is personal, and the best business is very personal.” – Rick Lenz If you run a small business or are a solo-preneur, you know in your heart this is true. Your business is an extension of what you believe in and are passionate about. All business is built on trust relationships. You need to look no further than Boeing to see what happens when trust is broken. I buy from you because I trust the product you’re selling. I work for you because I believe you will reimburse me for the time I devote to your business.…